mercredi 21 mai 2014

Krackel Bars Promoted From Hershey’s Miniatures Bag Again

krackelOur younger readers may not remember this, but it used to be that Nestle Crunch bars weren’t the only choco-crisped-rice game in town. Nope. Back in the heady ’90s, candy-eaters could also buy full-sized Krackel bars. Yes, the crisped rice bars that you find as part of a Hershey’s Miniatures bag have been called back up to the big leagues and will be available on candy racks.


Even better news: the bars consist of actual milk chocolate, not whatever chocolate-like substance Hershey has been inflicting on us since 2008.


While we’re always happy to hear the latest news from the snack world, the press release from Hershey has us a little worried. “The Hershey Company Announces A Big Comeback: Krackel Bar Is Back!!!” it exclaims. We’ve learned over the years to take a few metaphorical steps back from anyone who uses more than one exclamation point in a row.





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