When people who are truly wealthy go shopping, they don’t always go to the regular malls that regular people use. No, people who drop six-figure sums at a single mall every year are entitled to a much fancier level of service, and there’s a Long Island mall that exists to provide it to them. Since the ’80s, Americana Manhasset has been a mall only for rich people.
Yes, the peasant malls that we shop at might rent out strollers and maybe even provide valet parking during the busy holiday season, but that’s not much when compared to the attention that customers at a mall catering to rich people receive. There’s a very good reason for such a mall to provide service that brings customers back, of course: people with expensive tastes who travel extensively can shop pretty much anywhere they want.
“We know our customers can shop anywhere — and they travel a lot — so we have to go overboard with service,” the president of the mall owner’s retail group explained to Bloomberg Businessweek. They have to: the mall offers a variety of luxury brand names, but those stores certainly aren’t exclusive. They need to offer something extra to keep customers from shopping at sibling stores in Manhattan instead.
One Percenters Drop Six Figures at Long Island Mall [Bloomberg News]
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