mardi 31 mars 2015

Starbucks Finally Gets Around To Selling Yogurt-Based Cups, Smoothies, Parfaits After Two Years

mtl8Dhij-7167-5308 The unlikely partnership between Starbucks and Dannon parent company Danone that Consumerist first reported on back in 2013 is finally coming to fruition with the launch of an exclusive line of yogurt-bases smoothies, parfaits and fruit cups at 4,300 of the company’s coffee shops.


Starbucks announced today that it will add a line of three Evolution Fresh Smoothies at select stores in Washington state, Oregon, Alaska, Northern California and Idaho.


The smoothies, which will come in flavors like Sweet Greens, Strawberry and Mango Carrot, were first piloted in select Starbucks stores last year.


The new menu offerings will consist of exclusive-to-Starbucks Dannon Greek yogurt and hand pressed juices from Starbucks-owned Evolution Fresh. Customers can customize the new drinks with add-ins like protein powder and kale.


Starbucks’ latest endeavor doesn’t end there, though. As it was suggested in 2013, the company plans to begin selling Evolution Fresh Greek yogurt parfaits in about half of its U.S. stores by early May.


Additionally, the company will start selling Greek yogurt cuts, complete with fruit on the bottom at actual grocery stores later this summer.


Cold Pressed HPP Juice and Traditional Greek Yogurt Smoothie Launches in 4,300 Starbucks Locations with Fresh Approach to $2.2 Billion Smoothie Market [Starbucks]





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