Hilton’s Partnership With Uber Allows Guests To Grab A Ride Through Hotel’s App

(Adam Fagen)

Once upon a time, the hotel front desk was the go-to spot for guests who wanted something, whether it’s more towels or advice on the best spots in town to visit (and a cab to get there). You’ll still have to call for more towels at Hilton Hotels, but in a new partnership with Uber, hotel guests will now be able to schedule alerts through the HHonors app to remind them when they need to arrange a ride to check out the sights they’ve planned to see during their stay.

While yes, people can just use the Uber app themselves to get a ride to or from the hotel to say, the airport or look up local spots on their own, there are those who want to get around town and see the sights during their visit but maybe don’t want to look up addresses and remember to call for a ride at the right time. Or maybe you’re the kind of person who is always running late, only to find they can’t get a car nearby at the last minute.

As such, Hilton’s new venture with Uber lets guests set up “Ride Reminders” that notify them when they should hail an Uber within the hotel app for their next outing.

“Ground transportation is obviously a must in the travel experience and both companies think about being innovative,” Uber travel partnerships head Jonathan DiOrio told TechCrunch. “It’s really that dialogue and that vision of how can we connect our respective platforms and use technology to seamlessly and elegantly enhance that guest experience.”

Guests will also be able to take advantage of Uber’s local rider data: the HHonors app will have a “Local Scene” feature rolling out later this month that shows Hilton guests the most popular spots in 20 cities. If everyone is going to that “secret,” out-of-the-way BBQ place that transcends all meaning of delicious meat, Uber will know, and you’ll get to go, too.

Checking Out? Hilton’s App Now Lets You Grab An Uber [TechCrunch]