Bertolli Takes Advantage Of Barilla’s PR Problems, Says Their Pasta Is For Everyone

In his controversial interview on an Italian radio program earlier this week, president of pasta company Barilla said that the company would never use the image of a family headed by gay or lesbian parents in one of its ads. Why? “[W]e like the traditional family,” Barilla said. He invited customers to buy a different pasta brand if they disagree. “Challenge accepted,” said world competitor Bertolli. Except in Italian.

Well, German. Bertolli Germany already got to work on social media, producing the graphic that you see above for their Facebook page. “Love and pasta for all,” they captioned it. (Mostly, I’m in love with the little pasta-shell dog.)

Here’s an actual Bertolli spot that aired on the LGBT-themed Logo cable network back in 2009:

Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments [AdWeek]

via Consumerist http://consumerist.com/2013/09/27/bertolli-takes-advantage-of-barillas-pr-problems-says-their-pasta-is-for-everyone/