There’s A New Line Of Beverage-Flavored Pop-Tarts For Some Reason

Like Oreos, M&Ms, and numerous snack foods before them, Pop-Tarts have introduced seasonal novelty flavors meant to draw sales and free publicity. Now flavors have gone from vaguely fruit-like to bizarre with the announcement of a line of toaster pastries flavored like soft drinks. Sounds refreshing.

Sure, it’s all sugar and flour, but these aren’t just generic “root beer” flavoring like other cookies and candies have released recently. Kellogg’s teamed up with the Dr Pepper Snapple Group to sell branded Orange Crush and A&W Root Beer Pop-Tarts.

You’ll be able to buy them in actual stores starting next month, and the “The Frosted A&W Root Beer and Frosted Crush Orange varieties are so different from our fruity and dessert-type tarts, and this is our first beverage-inspired flavor,” the director of marketing for Pop-Tarts said in a statement. “We’re excited to welcome them to our Pop-Tarts family!”

Maybe the soft drink tarts were developed first, but another beverage-inspired flavor, pink lemonade, is already on store shelves.