Do you have a very large room in your house and $400,000 burning a hole in your pocket? You can pay just under half a million to have a private IMAX home theater installed, but renting movies will cost you extra.
At more than 10 feet tall, the IMAX Private Home Theatre is a shrunk-down version of the exhibitor’s 60-foot-wide, 45-foot-high, curved screens, Bloomberg News reports.
The basic system for U.S. customers is called the “Palais” setup, for theaters up to 75 square meters — but a set-top box to pipe in movies and film rentals cost extra.
Want more? The “Platinum” system accommodates up to 40 guests and comes with a price tag to match at $1 million. There are plans for a smaller system called “Prestige” at about half the size and price of “Palais,” as well.
Though the systems are being targeted to high-worth individuals in China and the Middle East, IMAX is now expanding sales of both into North America and Europe.
When it comes to actually getting stuff to watch, IMAX home theaters in China and the Middle East will come with $10,000 secure set-top boxes to pipe in new movies, called IMAX Home Premier, with additional fees for each rental.
Robert Lister, IMAX’s chief business development officer, told Bloomberg the company is considering selling this service separately from its physical home theaters elsewhere.
“It is the perfect marriage of a lot of trends we are seeing in entertainment consumption and our technology,” he said. “People are demanding content, when they want it, where they want it, how they want it.”
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