It’s that time of year again: Starbucks is kicking off pumpkin spice latte season by raising its prices for some U.S. customers.
Going up
Starting today, certain Starbucks locations will be charging about 10% more on menu items including some sizes of brewed coffee and certain espresso drinks, bacon Gouda breakfast sandwiches, and cookies.
The price increases will depend on where you live — some stores will charge about $0.10 more, while others may hike prices by up to $0.30.
The company expects that the average customer’s ticket will increase by about 0.5% as a result of the pricing adjustment, a Starbucks spokesperson told Business Insider.
We’ve reached out to Starbucks for more information on which locations will be affected, and will update this post if we hear back.
Not happy
As one might expect, customers are already ticked off to see the increased prices:
Price increase #outrage Went in for my usual grande Americano to be told it has been increased by 10cent @Starbucks #highlyoverpriced
— Lisa Finlay (@lisamariefinlay) September 5, 2017
More of the same
This isn’t unusual for Starbucks — it’s part of an ongoing effort by Starbucks to “balance business needs while continuing to provide value” to customers, the spokesperson notes.
To that end, this marks the fourth year in a row that Starbucks has asked customers to cough up more money for their coffee and snacks. Last year, a glitch in Starbucks’ computer system caused the chain to raise prices two weeks earlier than the company had planned.
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