Mattress Firm Getting Into Bed With Rival Sleepy’s In Deal Worth $780M

Instead of going to the mattresses* like they used to, two big rivals are hopping into bed together: Mattress Firm Holdings has agreed to buy Sleepy’s in a $780 million deal.

The merger will unite the two biggest names in the U.S. specialty mattress business, reports Bloomberg, with Mattress Firm taking on $30 million in liabilities as part of the deal.

The companies said the merged business would have a 21.2% share of the specialty mattress market, according to industry data released in 2014: the addition of Sleepy’s will give the new company a total of almost 3,500 retail stores and 80 distribution centers in 48 states, with only Wyoming and Alaska missing out on brands like Mattress Discounters, mattress.com and 1800mattress.com.

Mattress Firm could use a little pick-me-up (and put-me-to-bed?) after seeing demand dip, and discounts took a bite out of its sales results. Investors won’t be going to bed angry, either: shares of Mattress Firm went up by 7.7% upon the news this morning that the companies are getting together.

*See: Godfather