Google is continuing its march toward rivaling same-day grocery delivery services around the country: Google Express is now rolling out in 14 additional cities, including in Amazon’s home state of Washington.
After expanding into much of the northeast last month, Google’s home delivery service will now be available in parts of Alabama, Kentucky, Utah, Florida, Georgia, North Carolina, South Carolina, Tennessee, Idaho, Montana, Oregon, and Washington, TechCrunch reports.
The addition of those areas will mean Google Express now reaches 70 million more people, according to the company, covering about 90% of the United States.
“Our goal with Google Express is to offer a great shopping experience and connect people with their favorite stores,” Brian Elliott, general manager of Google Express, said in a news release.
Google Express has some restrictions on what it will deliver from a list of partner stores: it tested a pilot program for fresh and frozen groceries in San Francisco and Los Angeles in 2015, but Elliott says the idea wasn’t scalable, USAToday notes.
“We really wanted something where we can make sure we have a nationally scalable product that can reach everybody,” Elliott said. On that note, “We’re not doing refrigerated or frozen goods,” he told The News & Observer. “And we’re not going to deliver a couch.”
Customers can either pay for a $10 monthly membership($15 in most cases, but some require an order of at least $35) and receive free delivery when the order meets the per-store minimum, or pay each time you shop starting at $4.99 per store. New members can try the service for three months free.
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