Since we posted a picture of a little girl’s costume that was labeled “Naughty Leopard,” the story has spread worldwide, irking feminists and horrifying parents everywhere. Now we’ve learned that Walmart plans to pull the costumes from shelves.
We first got the news from the Huffington Post. KATU in Oregon reports that when they found a costume on the shelves and tried to buy it, the item rang up as “not for sale.”
When we first posted the item, we were actually more troubled that Walmart was calling the costume a “leopard” when it really doesn’t look anything like a leopard at all. The “naughty” part was bad, too, but that word has a history of actually being used to refer to small, mischievous children. As Jezebel points out, it’s only recently and mostly thanks to the hideous Halloween costume industry that “naughty” has come to mean “revealing costume version of actual thing” at all.
Also, maybe Walmart got their labels mixed up. On a Consumerist research trip to buy cookies look for more inappropriate costumes, we found this costume, which happens to look more grown woman’s “naughty” costume, but also takes the wacky step of actually looking like a leopard.
PREVIOUSLY:
Walmart Now Offers “Naughty” Costumes For Toddler Girls
via Consumerist http://consumerist.com/2013/09/26/walmart-pulls-naughty-leopard-costume-from-shelves-will-research-what-leopards-look-like/
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