Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces.

“Big difference in quantity,” writes tipster Sean, “and best I can tell no real price decrease.” That’s how the Grocery Shrink Ray works: remove a small amount from a familiar product and hope that customers don’t notice or care.

via Consumerist http://consumerist.com/2013/09/27/keebler-elves-get-hold-of-grocery-shrink-ray-remove-2-3-ounces-of-club-crackers/