
(Burger Business)
Boxes of meat and sides designed for a whole family to eat have been a staple in fast-food chicken, but why can’t you buy a giant box o’burgers? Good question. McDonald’s is testing a great big family-size dinner box as part of a promotion with the NFL’s Kansas City Chiefs.
This is, according to industry site Burger Business, the first time that the company has marketed a family meal box in the United States, but not the first time that they’ve tried it in general. They’ve tried family-size meal boxes in the Czech Republic and Australia, a two-person “Mates Box” in Australia, and a family-size breakfast box in Malaysia.
McDonald’s Blitz Box Tests Multi-Meals [Burger Business]
via Consumerist http://consumerist.com/2013/09/09/mcdonalds-testing-giant-family-size-happy-meal-in-kansas-city/
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